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Thomas Pellechia Wine Writer & Educator
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The best critics invoke the power of their own personal taste, whether they cover the theater, the arts, or wine; but, to make a valuable qualitative judgment, it always helps to be objective and maybe to have some technical training. Some critics are influential and authoritative more because of their ability to communicate, rather than for their objectivity or even their knowledge of the subject. There is no crime in being subjective or even in having a bias, so long as the reader is aware that critiquing and objectivity do not necessarily come in the same package. As a writer on the subject of wine, Thomas Pellechia (pel-e´-kee-ah) many years ago set a goal for himself. He did not wish to eliminate his bias when writing about wine, but he wanted to be sure that he let his readers know the difference between his opinion and the objective facts. He has been able to achieve that goal for two reasons: he has been a commercial grape grower and winemaker, and he has worked in the business of selling wine, both retail and wholesale. When Pellechia writes about wine he brings to bear his technical and commercial wine training as well as his knowledge of the consumer marketplace. He puts together a story that both the most highly trained wine professional and the most unknowing consumer can relate to. Education is critical to a full appreciation of wine. It was with novices in mind that Thomas Pellechia developed a few years ago his “What is-wine?®” seminar and education program. In these programs, he has created an effective method for teaching some of the technical information that provides consumers with the tools they need to establish faith in their own taste buds as well as in their ability to select wine. He has created a means for tailoring the programs to meet the needs of the beginner and the extended curiosity of the intermediate, and for those in the wine industry seeking to learn its commercial machinations or simply how to sell the product. Thomas Pellechia welcomes your comments and email too. |
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